Over the years, the best wines at M&S have built the brand a reputation for quality, consistency and a focus on innovation but does its current range reflect these principles? Supermarket shoppers demand value, leaving M&S in the tricky position of trying to match expectations of excellence and creativity with competitive price points. And on the whole, it performs this balancing act with aplomb.
M&S has always been a bit different – decades ago it eschewed advertising and refused to accept credit cards – but these days a near-total reliance on own-label products remains its unique selling point. M&S has ridden a retail rollercoaster in recent decades on the clothing side of the business but food has performed strongly. M&S also controls online retailer Ocado in the UK, meaning its wines are available online, albeit sometimes at a different price.
M&S deploys its ‘Found’ range brilliantly, introducing unusual and inexpensive wines to thrill its customers
M&S has never been cheap but it is conscious of its prices and there are a striking number of keenly priced, sub-£10, wines in the current range; a senior buyer tells me that this is coincidental, rather than deliberate, but it’s also a reflection of the broader market. M&S deploys its ‘Found’ range brilliantly to that effect, introducing unusual and inexpensive wines to thrill its customers. Germany is showing well, there are some great sparkling wines, it’s good to see ‘chillable’ reds taken seriously, and I believe M&S offers what’s probably the best rosé on the high street.
In summary, the M&S wine range is impressively broad and diverse. If you’re popping in on your way home, a good general rule is to look to one of the three named sub-ranges (Found, Classics or Collection) for the most reliable drinking experiences. However, if you’re looking for something specific to pique your interest, here are 10 of the best wines at M&S today.
What are the IWSC National Drinks Retail Awards?
The IWSC National Drinks Retail Awards were introduced to provide consumers with an in-depth evaluation of alcoholic beverage offerings from supermarkets and online retailers, inclusive of non-alcoholic alternatives. A panel of judges spend months evaluating the biggest in the UK. Attending supermarket tastings forms part of this process, offering judges the chance to taste many of the wines available in-store and see how buyers are responding to trends and consumer demand.
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10 of the best wines at M&S in 2026
