It’s more than a decade since a minimum purchase policy was changed allowing shoppers to have the best Majestic wines as single bottles should they wish. It’s a more expensive way to shop, as there’s a permanent ‘mix six’ promotion to encourage buying in bulk but it does make a visit more flexible with a lower minimum spend. Majestic has come a long way since it opened its first wine warehouse in north London 45 years ago, winning fans for its knowledgeable, unpretentious staff and quality wines that aren’t always available in the supermarkets.
A fixture in most British towns and cities, the retailer has had a turbulent decade, including an ill-fated marriage with Naked Wines, but in recent times, investment by its owner, Fortress Capital, has seen the opening of new stores and the purchase of a well-known supplier to the hospitality trade, Enotria & Coe, to boost business.
Majestic has won fans for its knowledgeable, unpretentious staff and quality wines that aren’t always available in the supermarkets
Majestic carries around 1,500 wines in its range and there are always new arrivals on show at its press tasting, as well as fresh vintages of returning favourites. The retailer made its name with keenly priced French classics – often purchasing surplus stock from Scandinavia’s ‘monopoly markets’ (you could always tell because the back label featured Swedish or Norwegian) – and France remains a key focus; indeed, while Bordeaux is arguably less dominant than it was, two wines from the region make our top 10.
As mentioned, Majestic once sold exclusively by the case but these days the ‘dual pricing’ structure makes it possible to buy a single bottle at a slightly higher price. Most customers still buy six bottles at a time to get the best value, so those given below are the ‘mix six’ prices. Read on for ten of the best Majestic wines currently available.
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