Spirit Cartel UK is a tight-knit group of spirits specialists on a mission to import, sell and celebrate best-in-class spirits from around the world. They work under the principle of La Familia Cartel, meaning “one family”, that includes brand partners, customers and team. From rum to bourbon to agave, the portfolio showcases distinctive, premium brands that complement each other beautifully.
The portfolio is carefully curated: every brand has its own place and purpose. They only work with spirits they believe in, chosen for quality, authenticity and the people behind them. The roster spans Four Roses Bourbon and Tito’s Handmade Vodka, 818 Tequila and Clase Azul México, Worthy Park Estate rum and Rhum Barbancourt, Bobby’s Schiedam Dry Gin and Seven Tails, Mancino Vermouth and Rinomato, alongside agave specialists like G4 Tequila, Tequila Cascahuín, Koch El Mezcal and Mezcal San Cosme. You’ll find their brands being sipped neat in some of the world’s Top 50 Bars, as well as mixed into creative serves across vibrant venues nationwide.
Spirit Cartel supports partners by selling across all UK trade channels, on-trade or retail, backing their long-term brand vision through creative, impactful marketing activations and events. With backgrounds spanning sales, brand activation and trade marketing, the team works hand-in-hand with producers, bars, restaurants and retailers to build lasting success across the UK.
What they love most about representing spirits is being part of the journey, from the distillery to the glass. Every brand they work with has its own unique story, character and personality, and they take pride in bringing that to life across the UK. As La Familia Cartel, they work closely with partners, building long-term relationships based on trust, authenticity and shared ambition. It’s that balance of diversity, belief and forward thinking that defines the Spirit Cartel portfolio: a collection built with passion, guided by knowledge and united by genuine love for exceptional spirits.
