With the new year upon us, host David Kermode looks at Dry January and the low-and-no space. To help him explore this innovative sector, he is joined by Laura Willoughby, co-founder of Club Soda, and BevZero‘s Irem Eren.
The trio discuss the Dry January and Sober October movements, which actually predate low-and-no as a category. Eren and Willoughby explain how important these events are, underlining their importance in creating opportunities for participants to explore low-and-no drinks.
As an MW student and part of the BevZero team, Eren shares her unique perspective on how low-and-no fits into the wider drinks industry, before covering the technical aspects of removing alcohol from wine.
They move onto some of the fascinating developments within low-and-no, exploring the changes in beer, wine and spirits. Willoughby lists some of the producers at the forefront of these advances, discussing the influence of tastemakers like Seedlip and Botivo. She also talks on the popularity of low-and-no wine, a category that has come on leaps and bounds.
Both Eren and Willoughby share how hospitality is leading the way in low-and-no acceptance, pioneering new experiences centred around non-alcoholic drinks without sacrificing quality.
Discover more episodes of The Drinking Hour with David Kermode here.
