In the latest episode of The Drinking Hour, David Kermode travels to Beaujolais to meet with the director general of Inter Beaujolais, Olivier Badoureaux. In the episode, both discuss the groundbreaking ‘nouveau’ campaign, the history of the region, Beaujolais’ remarkable terroir and more.
A region that is so much more than the easy drinking wines for which it is most well known, Kermode and Badoureaux discuss the quality of Beaujolais’ ten crus and the patchwork of 300 different soil types that contribute to its expressive and varied wines. The pair also explore the marketing sensation that is Beaujolais Nouveau, charting its history from beginnings in 1951 to the global success of the ’80s and ’90s. Badoureaux then goes a step further, taking listeners back 2,000 years to when Roman settlers planted their first vines.
The episode ends with a detailed breakdown of the different qualities and styles of Beaujolais’ wines. A region renowned for its fresh, light wines, Badoureaux highlights the best food pairings, while giving tips on the ideal serving temperature so that Beaujolais can be enjoyed all year round.
Discover more episodes of The Drinking Hour with David Kermode here
