Guibert joined the company from Decanter in June 2018 as Wine Development Director, and has since been instrumental in the launch of luxury wine, spirits and lifestyle magazine Club Oenologique, and the development of the IWSC as it prepares to celebrate its 50th anniversary this year.
This new position has been created as part of a restructuring of the wider group of companies that make up The Conversion Group, which sees the business realign behind five creative Houses: Fine Wines and Spirits, Culinary and Beverage, the Arts, Creative Industries, and Luxury Travel and Hospitality. The restructure reflects the group’s strategic direction and will form the foundations of the company’s future growth ambitions.
In her new role, Guibert will oversee the IWSC, Club Oenologique, The Whisky Lounge, The Gin Lounge, and the Hong Kong International Wine and Spirit Competition.
Announcing the restructure, Group CEO Allen Gibbons said: “Fine Wines and Spirits is one of our key growth drivers, and we have created the role of CEO with responsibility for defining and delivering on a clear strategic vision.
“Since joining the company last year, Christelle has been heavily involved in the launch of Club Oenologique magazine in November 2018 and the substantial development of the IWSC, readying it for the next 50 years. She was therefore the obvious choice to lead these businesses to the next stage of their development.”
Guibert said: “It’s an exciting time for the Conversion Group and I’m thrilled to have been offered the opportunity to lead the wine and spirit division at such an important time in its development.
“Our goal is to remain engaged, innovative, and forward-thinking. I’m looking forward to building on our heritage and success, continuing to evolve and providing for the modern needs of our customers and audience.”